For companies selling abroad, or about to. Fifteen statements across strategy, markets, risk, money and execution.
Tick each statement that is true for your business today.
1 Strategy and planning
We have a written export plan with clear goals and target markets.
We have identified at least one international market with strong demand for our product or service.
We have people, budget and systems dedicated to international sales.
2 Market knowledge
We understand the cultural, legal and business practices in our target markets.
We have done or accessed market research on what customers abroad need.
We know our international competitors and how we stand apart from them.
3 Risk management
We have a way to manage the risk of a foreign buyer not paying.
We know the political, regulatory and logistical risks in our target markets.
We have considered how currency movements could affect our profitability.
4 Financial readiness
We can fund production, shipping and the wait to get paid on international orders.
We know the financing options available to exporters.
We have looked at government and private export finance and insurance partners that can help manage financial and operational risk.
5 Execution and support
We have reliable logistics providers and understand the shipping documents required.
We have identified potential international partners, distributors or agents.
We have access to legal and compliance advice for contracts, intellectual property and regulations abroad.
Your score of 15
Your result will appear here Start ticking the statements above.
14 to 15: Established exporter You have strong readiness. Focus on scaling and making each market more profitable.
10 to 13: Growing exporter Good foundations, with a few gaps to close before you push into new markets.
6 to 9: Emerging exporter You are on the right path, but there are real gaps in planning, risk or financing.
0 to 5: Starter exporter Build a focused export plan and a risk management foundation before the first big order.
What the scores mean
14 to 15 Established exporter. You have strong readiness. Focus on scaling and making each market more profitable.
10 to 13 Growing exporter. Good foundations, with a few gaps to close before you push into new markets.
6 to 9 Emerging exporter. You are on the right path, but there are real gaps in planning, risk or financing.
0 to 5 Starter exporter. Build a focused export plan and a risk management foundation before the first big order.
Next steps. Pick the two or three sections marked Gap or Partial. Then book a free 30-minute call and we will go through your results together.